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Walgreens — In the Round

Managers Meeting

CHALLENGE Walgreens Managers Meeting would host nearly 6,000 attendees in a cavernous 80,000 square foot ballroom. Overcoming the potentially impersonal configuration would be essential to maintaining close proximity between the audience and presenters.

SOLUTION Show Department created a theatre-in-the-round format so no audience member would be more than 130 feet away from the presenters. Staging equipment — 3000 lbs. of it — was concealed on a platform within a 3-dimensional projection screen structure built by The Screen Works, a division of Show Department. More than 300 conventional and moving lights were used, a line array audio system, Barco projectors, and Sony robotic cameras. For audience members in the front rows, eight 50" plasma screens circled the edge of the stage. The show was flawlessly executed and Walgreens was extremely satisfied that all production, budget, and timelines were met.